Words To Grow On
Little Rock, AR
Words To Grow On
Little Rock, AR
- Mobile Websites
- Text Messaging
Child language development with bite-sized SMS and mobile audio education for new parents.
Words To Grow On is a technology-based social impact company that aims to help parents of infants and toddlers include reading and language development from birth to the age of 3. Through a mobile app, the company disseminates daily audio messages for 1,000 days to new parents, their extended families and friends, and childcare providers. Participants may jump in at any given point in the timeline.
The voice messages range from 30 to 60 seconds in length and deliver doctor-approved best practices vital to children’s health and development, to create community-wide awareness of the importance of books and reading to early childhood development. Founder Peggy Sissel, a licensed practitioner, is the co-founder of Reach Out and Read Arkansas, a statewide nonprofit which, since 2002, has worked with pediatricians and other primary care health providers to implement the Reach Out and Read model in clinics across the state.
Words To Grow On was searching for a platform that allowed it to disseminate its daily recorded audio messages by text message. A previous email-based dissemination strategy proved not as successful. The client’s test group results indicated that open rates were low and some would only listen to one or two messages before giving up. That’s when the client decided to deliver the content by text message rather than email.
“I wanted to reach these people in a way that was user-friendly to them,” Sissel said. The client selected Engage by Cell because it offers the only available option to sequence text messaging, automating a personalized relationship with users, saving time and creating a consistent stream of communication between the client and its customers. “That’s extremely useful,” Sissel said.
Words To Grow On contracted with Engage by Cell for a mobile platform and website on which to host its audio messages, and a large-scale Text Messaging plan. Engage by Cell enabled the client to deliver messages in sequence. Word to Live On conducted a test of the solutions between May and July 2016 with two groups of new mothers. The first group received the daily messages, while the second, a control group, did not receive them until after the the conclusion of the test period.
Participants routinely completed questionnaires that analyzed their children’s language development. “We were able to see how much they either developed normally, advanced or lagged,” Sissel said.
Engage by Cell allowed the client to segment its test participants into four main age groups and 40 subgroups. Each of the main categories had roughly 50 audio recording messages developed and delivered.
Analysis revealed that of 2,032 text messages sent, participants listened, in full, to more than 2,000 of the audio recordings. ‘I was able to see when they were logged in, and who was logged in, the number of times they listened to an entire clip, or if they stopped in the middle,” Sissel said.
Additionally, children whose mothers who took in all of the company’s messaging and either read, sang songs or sometimes even told their children exactly what was in the message grew their language development by 360 weeks during the 12-week test. “It was a fabulous success,” Sissel said. Ninety percent of participants reported that receiving the recordings by text message and mobile website were extremely helpful.